Team: Paolo Catalla, Jennifer Barrett, Alex Poterek

Because QR is a new technology, the installation was unfamiliar to most visitors. One challenge was to communicate the idea quickly and invite participation. How do you get visitors to a design exhibition to realize works are interactive, not decorative? Our audience came to socialize and explore casually, so the goal was to get them experimenting without long didactic panels. A wall display near the entrance introduced the concept and visual identity, helping visitors recognize the work across the exhibition and provided the first chance to engage at the Interactive Windows.

The vinyl signage was a challenge to apply, with very fine detail and 3 sections to align.