Team: Paolo Catalla, Jennifer Barrett, Amanda Matzenbach

Because we knew some components of the installation might be located on different floors and areas of the building, our goal was to have all the components of the installation belong to one easily recognizable identity. The identity team worked through a few iterations and arrived at a system linked to the geometry and aesthetic of the QR code. Depth and implied perspective were applied, as a thematic nod to the exploration of space and multi-planar executions.