Initial brainstorming produced a few promising conceptual directions. One of the initial ideas was to create a large scale building projection…an ambitious undertaking that came close to being realized, but the hardware came a little too late! Knowing that the building projection was a longshot, the class continued to work on interactive ideas for the interior spaces of the Taubman Center. Some of the strongest ideas included interactive projections and spaces, the increasing adoption of the QR code, as well as architectural typographic explorations.